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What impact do sales have on customer satisfaction?

May 2nd, 2017|

Regulated sales periods account for up to ⅓ of French retailers' turnover and 80% of consumers take advantage of the low prices each year. But what impact do sales have on customer satisfaction? To find out, we analysed more than 74,000 customer reviews and satisfaction ratings from 6 major french brands, throughout 2016. A peak in customer satisfaction during winter sales The first [...]

External factors that influence customer satisfaction

January 26th, 2017|

External situations and events can influence your customers' behavior even before they enter your store. Despite your best efforts and all your goodwill, they may have an impact on the feedback and customer satisfaction levels customers express after a purchase, meaning no one is immune to dissatisfactions or negative comments which will sometimes seem unfair. Here are some of the [...]

3 customer satisfaction indicators you need to monitor now!

January 24th, 2017|

Many indicators can be used to measure and monitor customer satisfaction. But which ones should you favor? These are the three most important customer satisfaction metrics and their variants you should set up now in order to fully track your customers' satisfaction over time. 1. Overall satisfaction score The overall satisfaction score is often one of the first indicators people think of [...]

Customer feedback : involve your sales teams to increase in-store motivation

May 10th, 2016|

Giving your customers the opportunity to express their thoughts after a purchase is an excellent way of projecting an image of transparency and openness. But the Voice of the Customer - whether positive or negative - can also have a huge impact on your sales team's wellness and motivation...and strongly increase their performance! Customer feedback: an excellent indicator of your customers' feelings [...]

Aigle equips its stores and website with WizVille’s customer feedback software

October 28th, 2015|

Aigle, the French footwear and clothing company for those who love the outdoors is collecting post-purchse customer feedback in 70 of its stores and on its website. This customer awareness will help Aigle better understand their needs and enrich their experience with the brand. The emphasis on quality and attention to detail characterize Aigle’s collections and were set to meet [...]

French fashion brand 1.2.3 partners with WizVille to modernize its customer relations

April 1st, 2015|

Giving a new meaning to customer interactions: French apparel brand 1.2.3. recently set up customer feedback software, WizVille, in 90 of its stores and has succeeded in improving both customer satisfaction and local team performance. In play: higher conversion rates and an increase in numbers of customers willing to promote the urban chic apparel brand. 1.2.3 had previously relied on [...]

Customer satisfaction: how to create consistency across franchises

March 18th, 2015|

Delivering a positive experience to customers across all points of sale is essential when developing a retail franchise. Just one blunder in a single store can tarnish the reputation of all of the others! Network managers must guide all of their franchisees towards the same customer satisfaction goal. When setting up a franchise network, it's not unusual to go from a [...]