Like all businesses your point of sales will, from time to time, be faced with negative online customer reviews. And just one negative review on an individual store can impact the e-reputation of your entire business! To deal with this threat, more and more brands are using specialized customer feedback solutions to gather customer feedback straight after a purchase, by email or SMS. Why? Because it helps them instantly identify unhappy customers and contact them to make things right, thus avoiding having them share their negative experience on the Internet.
According to various studies, contacting an unhappy customer results in a 110 to 150% increase in the score assigned to a business if they were to rate it again*. The potential damage that an unhappy customer could cause is thus greatly reduced.
Furthermore, 86% of consumers say they are reluctant to shop in a point of sales with negative online reviews.*
All indicators tend to show that gathering customer feedback is becoming a necessity for businesses.
WizVille now helps over 5000 retail stores and other points of sales gather customer reviews around the world. Care to join us?
or check out our website for more information: wizville.fr
*Sources “Marketing Land”, “Dimensional Research”. Photo by : hotcakecommerce.com