Customer Feedback Stats

Why collect customer feedback, how to best broadcast it and what customers really think about satisfaction surveys…

39% of consumers read reviews on a regular basis (vs. 32% in 2013) – Bright Local
Consumers report that positive word-of-mouth is even more important than a sale or promotion (34%) – American Express
88% of consumers have read reviews to determine the quality of a local business (vs. 85% in 2013) – Bright Local
Only 12% of consumers never reas customer reviews (vs. 15% in 2013) Bright Local
67% of consumers said they read up to 6 reviews before trusting a business (vs. 77% in 2013). 85% read up to 10 reviews (vs. 92% in 2013), and 7% read over 20 (vs. 2% in 2013) – Bright Local
72% Of Consumers Say That Positive Reviews Make Them Trust A Local Business More – Bright Local
88% of consumers have read reviews to determine the quality of a local business (vs. 85% in 2013) – Bright Local
92% of users will use a local business if it has a 4 star rating. – Bright Local
72% of consumers will use a local business if it has a 3 star rating. – Bright Local
27% of users will use a local business if it has a 2 star rating. – Bright Local
Customers spend 31% more with a business that has “excellent” reviews. – Invesp
52% of buyers say they trust a business more if they have a few negative reviews of their product. – Capterra
44% of consumers say a review must be written within one month to be considered relevant. – Bright Local

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